Marketing Campaign
Hope is your
only cure
The Halloween event at Kelburn Estate attracts thousands of visitors from across Scotland each year. Taking place over three weeks, the event usually sells out the week of Halloween.
This project aims to develop a strategic plan and creative marketing campaign to boost ticket sales, enhance customer engagement, and solidify the Haunted Forest as a must-visit event.
The brief
• Market research and strategy
• Brand re-design
• Print design
• Website assets
• Social media campaign
• Budget management
• PR Campaign
The deliverables
Taking place over three weeks, the event usually sells out the week of Halloween. This report will highlight the strengths and weaknesses of the event and layout a structured plan on increasing engagement with your demographic through numerous advertising campaigns and techniques. It will aim to improve ticket sales and visitor count for the upcoming event Asylum.